STRATEGI PEMASARAN CABE RAWIT DI KABUPATEN BONDOWOSO

Abstract

This Research purposed to investigated marketing strategy of chilli pepper in Bondowoso Regency. This research used purposive sampling with pairwaise comparison method to identify information from observation and interviewed respondent. Respondent in this research was an expert person and agribisnisman of chilli pepper who a lot of knowing on chilli pepper bussines. This research used EFEM, IFEM, IE Matriks, SWOT Matriks and QSPM to analyzed situation of chilli pepper marketing in Bondowoso.  The results of this research was found that insentive, intergrative and konsentration strategic was needed on chilli pepper marketing in Bondowoso. Besides that farmers can also optimaliting of their agribussines production factor from higher situation of price chilli pepper to increase their chilli pepper production and productivity.