ANALISIS POTENSI DAN STRATEGI PENGEMBANGAN KAWASAN PERUMAHAN DI KABUPATEN JEMBER

Abstract

Grant (1991) suggests that the strategy of the developers will determine their success in the provision of housing in accordance with the conditions of people's needs in an area. The house is a basic requirement in addition to the food and clothing. Community need a home as a residence. On the other hand, the house serves as a means for public investment and speculation. The purpose of this study was to determine the potential and strategies for real estate development in Jember. Research is qualitative research. This study includes two types of data are primary data and secondary data. Core informants in this study was determined by using the snowball method. Methods of analysis of this research is descriptive analytical method Spradley Model (Etnographic). The results showed Jember District have potential as a region in the development of  residential areas  which  can  be  seen  from  the  location, land  area,  population, education facilities.  Real  estate  development strategy  in  Jember  District  based  on  potential  areas  for residential development to the community. Residential development is focused on the central area of economic activity in Jember District.